June 7, 2016
Phil Gerbyshak (@PhilGerb on twitter) returns to discuss website effectiveness with host Craig Price. We all have websites. Some spend thousands of dollars to have the latest and greatest sites with all the bells and whistles. And yet, they wonder why no one picks up the phone or emails them to make a sale. It might be because, while your site may look amazing, it doesn’t really say anything or show off your talents, programs or expertise. Phil has teamed up with past guest Eliz Greene to create a training program called Lookers2Bookers.com which helps businesses assess and develop better websites that close business and generates sales. Phil and Craig talk simple mistakes most websites make (contact info anyone??), the differences between lead pages and home pages, why keywords are important to the reader and how to generate traffic to the beautiful temple you have created online.
You can find more about their program at Lookers2Bookers.com and look4book (see what I did there?) later this month.
APP BONUS: Download a website self-assessment worksheet and see if your site needs help today!
Phil Gerbyshak (@PhilGerb on Twitter) gives host Craig Price a social media update. With so many things constantly changing, Craig decided an update was needed. So with the help of social media guru and past guest Phil Gerbyshak, the two discuss new platforms like ello, some of the more relevant changes to popular platforms like Facebook, twitter and LinkedIn as well as discussing why Craig was right about the uselessness of Google+. They also talk about the importance of analytics and metrics to make sure what you are doing on social media is working for you. If you’re confused about social media as much as Craig is (and I truly hope you are not or you need serious help) this update will help you get caught up!
You can find more about Phil at his website http://philgerbyshak.com as well as read his posts at the Actiance Social Business Blog http://actiance.com/blog
APP BONUS: Read Phil’s latest 15 page ebooklet 10 Secrets of Using LinkedIn to Get More Leads, Be More Referable, and Increase Your Bottom Line
Phil Gerbyshak (@philgerb on twitter) joins host Craig Price to discuss his path to entrepreneurship. Starting your own business can be tough enough but when you have to figure out how and when to leave your current job can make that final jump even more scary. With Phil, he figured a two year notice would benefit everyone. Two-years?? That little fact fried Craig’s brain but not Phil’s honest and realistic approach to spreading your wings and finally making it on your own. Phil explains how a great employee can make their own terms (you lazy losers just collecting a check…not so much) how to work two jobs ethically (no stealing pens from the supply closet) and how to work from a coffee shop can save your sanity. He also opens up about the loss and strange feelings you get the first few weeks out there on your own. And yet leaving to start your own company can be done without burning bridges and even keeping your current employees on your side. A great guide for anyone thinking about going out on their own but aren’t sure how to leave their current job behind.
Phil also hosts a great internet video podcast call “The Shut Up Show” with his co-host Bernie Xiong, which Craig calls a video support group for entrepreneurs. Check out Craig as he guests on Phil and Bernie’s show to talk about why he got into podcasting and how he shut up (yeah right…in his case it’s just an expression) and just did a lot of strange things in his life.
You can learn more about Phil and his social media consultancy at http://www.philgerbyshak.com/