September 15, 2015
Scott McKain (@ScottMcKain on twitter) joins host Craig Price about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive. They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don’t know what others are doing so they can stand out (I’m talking to you podcasters who don’t listen to podcasts!).
Scott can be found at the obvious http://ScottMcKain.com. You can all find his book Create Distinction: What to Do When Great Isn’t Good Enough to Grow Your Business on amazon and all the regular places.
February 24, 2015
Brett Judd (@BrettMJudd on Twitter) joins host Craig Price to discuss entrepreneurial relationships. What are entrepreneurial relationships? When a someone loves someone and they wish to commit to one another, they create an LLC…no wait. That’s not what we’re talking about at all. We’re talking about spouses working together to run a business. Relationships and businesses are tough enough on their own but when you combine the two, that opens a whole new mess of problems. Brett and Craig discuss compartmentalizing, not treating your relationship like a business and dealing with the stress of it all.
Brett and his wife Gina have their own podcast dealing with families and their businesses at http://www.fortunesandfamilies.com/ and you can learn more about Brett at his aptly named website http://www.brettmjuddmsw.com/
Scott Whitney joins host Craig Price to discuss this ins and out of videography. When it comes to video of himself, Craig would rather jab dull spoons into his eyes than sit through any part of the process but since his business demands proof of expertise he’s certainly aware of what videography involves. Instead of just rambling about his likes/dislikes, Craig recruited Scott Whitney of Whitney Media Productions to talk about why audio is just as important as any aspect of video, lightening is one of the most overlooked pieces and how to find a good videographer even when you’re on the road or travelling across country.
Scott can be found at http://whitneymedia.tv
APP BONUS: Read “Searching for a Videographer For Your Presentation? Keep These 5 Points In Mind!” only on the app!
June 10, 2014
Madam Becky Adams (@MadamBeckyAdams on twitter) talks to host Craig Price about customer servicing and brothels. Contrary to popular belief, Craig has no idea about brothels or prostitution but he certainly learns a bunch of new things thanks to Madam Becky and her business concepts of customer servicing. While most of us are not running underground criminal syndicates, we can still learn some legal customer service techniques like overcoming customers fears. getting customers to commit to action (hey now, keep it clean!), how customer service starts well before the sale and finding the right employees who are committed to the best service (Not what you think, you dirty bird! – Okay it is what you think.) Unintended double entendres abound in this lively discussion but thankfully it’s a podcast so you can’t see Craig shift uncomfortably in his chair. Madam Becky has gone legit and now is teaching ‘The Art of Seductive Customer Servicing’ at http://www.seductivecustomerservicing.co.uk/
App Bonus: You can get Madam Becky’s entire book “Madam: Prostitutes, Punters and Puppets” for free in two formats! Her outrageous story is a witty and thought provoking tale of betrayal, friendship, love and loyalty. From saucy scandals and soft toys, to raids, robberies and ‘fancy fetishes’ all accompanied by a nice cup of tea and a ginger nut biscuit. The truth really is stranger than fiction.
Kirby Lammers (@kirbydynabiz on twitter) returns to discuss his book Mind, Body and Business: The New Generation of Leaders with host Craig Price. Leadership and leadership styles need to adapt for businesses to thrive if not just survive. Kirby and Craig discuss the first book in a series on leadership in which they discuss Ted Williams, managers vs. leaders, grooming potential and how to properly return a failed leader back into their original position. Kirby’s book aims to energize the workforce, strengthen business with a “FEEL GOOD” environment, increase morale, produce passion and purpose, provide a sustainable motivation, reduce employee turnover and build a culture for prevention of disease and illnesses. And if anyone has the personality for it, Kirby sure does! It’s been almost 120 episodes but Kirby is back and ready for more.
You can learn more about Kirby, his book and his executive coaching at http://www.mindbodyandbusiness.com/
Jeff Korhan (@JeffKorhan on twitter) joins host Craig Price to discuss social marketing. By now, it’s pretty well established that Craig has a love-hate relationship with social media. Jeff, along with his latest book Built-In Social: Essential Social Marketing Practices for Every Small Business talk Craig down off the ledge as they talk about how every business must be a media company moving forward. Videos, podcasts, blogs and more are just part of the new marketing landscape and if you don’t learn about it, you will be left behind! They also talk about how Facebook’s new algorithm has made their business pages more and more uselesss to the small mom and pop shops. They also discuss how important Google+ will be moving forward and how important content marketing is to your overall social media marketing strategy.
You can learn more about Jeff and his book at http://www.JeffKorhan.com
Heart of the Project, a blog written by Alex Brown and hosted at Gantthead added a new post Meaningful Gifts for the Hard-To-Please Business Leaders In Your Life. Alex graciously included my book “Half a Glass: The Realist’s Guide“! If the two choices above are a little too “heavy” for you, Craig Price’s “Half …