Episode 216 – Crystal Washington – One Tech Action

Crystal Washington (@CrysWashington on twitter) returns to discuss her latest book “One Tech Action” with host Craig Price. Past guest Crystal Washington is back and she’s written a guide book to help sort through the world of app for busy professionals. Craig is neither all that busy or all that professional. Nonetheless, the two discuss …

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Episode 199 – Phil Gerbyshak – Website Effectiveness

Phil Gerbyshak (@PhilGerb on twitter) returns to discuss website effectiveness with host Craig Price. We all have websites. Some spend thousands of dollars to have the latest and greatest sites with all the bells and whistles. And yet, they wonder why no one picks up the phone or emails them to make a sale. It might be because, while your site may look amazing, it doesn’t really say anything or show off your talents, programs or expertise. Phil has teamed up with past guest Eliz Greene to create a training program called  Lookers2Bookers.com which helps businesses assess and develop better websites that close business and generates sales. Phil and Craig talk simple mistakes most websites make (contact info anyone??), the differences between lead pages and home pages, why keywords are important to the reader and how to generate traffic to the beautiful temple you have created online.

You can find more about their program at Lookers2Bookers.com and look4book (see what I did there?) later this month.

APP BONUS: Download a website self-assessment worksheet and see if your site needs help today!

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Episode 197 – Cary Gordon – Social Media Marketing

Cary Gordon (@comicpalooza on twitter) joins host Craig Price to discuss social media marketing for Comicpalooza.  As part of the Comicpalooza Podcast Partnership Program, Craig invited Cary, comic con’s Social Media Coordinator, to sit down and talk how he and his team work their social media magic for Texas’ largest pop culture event.  The two discuss how far in advance the planning begins (hint: the day after the last one!) which platforms work best for interacting with attendees, how they prep announcements of big guests and more.

You can also listen to Cary’s 2 podcasts: Metal Geeks and MSRcast. Both can be found at http://metalgeeks.net

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Episode 170 – Alan Stevens – Online Reputation Management

Alan Stevens (@mediacoach on twitter) joins host Craig Price to talk about online reputation management. Even if you don’t think you have much of a reputation or that no one is following you on social media, they are. A simple tweet can spiral out of control and become a reputation nightmare. Alan and Craig discuss posting online and in forums, how important the delete key is, when to engage in debate and for how long as well as Craig’s annoyance with the news including viewer’s tweets in stories. They also get into how large corporations react to negative publicity online as well as how small business can respond to complaints without creating a major media firestorm.

Alan Stevens can be found at http://www.mediacoach.co.uk/ and you can listen to Craig discuss being flexible in business on Alan’s internet radio show

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Episode 163 – Patrick Allmond – Video Marketing

Patrick Allmond (@PatrickAllmond on twitter) returns to talk the ins and outs to video marketing with host Craig Price. Let’s be clear, Craig makes no bones about it when he discusses his dislike for most video marketing. Why do you think he podcasts instead of vlogs?? Patrick talks both technical and practical as he explains what he uses and how he uses video marketing. He goes over the equipment needed (not much) as well has his process from camera to final post online, not only just creating his 3in5 videos but how he repurposes his video for blogs, podcasts, newsletters and more.

Patrick can be found at http://allaboutfocus.com

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Episode 145 – Phil Gerbyshak – Social Media Update

Phil Gerbyshak (@PhilGerb on Twitter) gives host Craig Price a social media update. With so many things constantly changing, Craig decided an update was needed. So with the help of social media guru and past guest Phil Gerbyshak, the two discuss new platforms like ello, some of the more relevant changes to popular platforms like Facebook, twitter and LinkedIn as well as discussing why Craig was right about the uselessness of Google+. They also talk about the importance of analytics and metrics to make sure what you are doing on social media is working for you. If you’re confused about social media as much as Craig is (and I truly hope you are not or you need serious help) this update will help you get caught up!

You can find more about Phil at his website http://philgerbyshak.com as well as read his posts at the Actiance Social Business Blog http://actiance.com/blog

APP BONUS: Read Phil’s latest 15 page ebooklet 10 Secrets of Using LinkedIn to Get More Leads, Be More Referable, and Increase Your Bottom Line

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Episode 138 – Patrick Allmond – Online Feedback

Patrick Allmond (@PatrickAllmond on twitter) returns to discuss online feedback with host Craig Price.  We all want feedback but are we prepared for what awaits us online? The avalanche of inane comments and spam sometimes makes us wonder if its all worth it! Or worse…nothing at all. We want our tweets retweeted, our facebook posts liked and our blogs commented on. Getting people’s attention and then getting them to act can be a daunting task. Patrick and Craig discuss how to ask for feedback, write posts that get shared and what to do when you get an internet troll.

Of course we love feed back here at Reality Check so leave a comment, email craig@speakercraigprice.com with questions or guest suggestions and follow us on twitter @realitycheckpod 

Patrick Allmond can be found at http://patrickallmond.com.

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Episode 120 – Jeff Korhan – Social Marketing

Jeff Korhan (@JeffKorhan on twitter) joins host Craig Price to discuss social marketing. By now, it’s pretty well established that Craig has a love-hate relationship with social media. Jeff, along with his latest book Built-In Social: Essential Social Marketing Practices for Every Small Business talk Craig down off the ledge as they talk about how every business must be a media company moving forward. Videos, podcasts, blogs and more are just part of the new marketing landscape and if you don’t learn about it, you will be left behind! They also talk about how Facebook’s new algorithm has made their business pages more and more uselesss to the small mom and pop shops. They also discuss how important Google+ will be moving forward and how important content marketing is to your overall social media marketing strategy.
 You can learn more about Jeff and his book at http://www.JeffKorhan.com 

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Episode 108 – Gina Carr and Terry Brock – Klout

Gina Carr and Terry Brock (@GinaCarr and @TerryBrock on twitter) join host Craig Price to explain the ins and outs of Klout! The dynamic duo layout what Klout is, how it works and why it matters. Be it posting pics via instagram to connect to yourFaceBook and twitter accounts or retweeting and wikipedia page building, there are so many ways you can use raise your Klout score and leverage it for your business. Maybe you want to find out how Klout Perks work and if you should use them (Craig has cashed in on at least 2 really cool ones!) or you just want to use it as measuring stick on how you rank against your competition.  A high Klout score has become one of the most important business assets today. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether you’re recognized as an expert in your industry. Regardless if you are using Klout or not, many of your customers are and this is podcast to listen to to start figuring it all out.
Gina is the Dean of the Social Buzz University where she hosts world-class business trainers at www.SocialBuzzTraining.com. Gina speaks and consults about influence marketing, social scoring, social media, online reputation management, and tribe building. Connect with Gina at www.GinaCarr.com
Terry is a Keynote Speaker who focuses on practical ways to implement social media principles like Klout with Twitter, Facebook, Linkedin and other Networks. Connect with Terry at http://www.TerryBrock.com 
And most importantly go to Amazon.com and buy Klout Matters! today!

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Episode 96 – Phil Gerbyshak – Entrepreneurship

Phil Gerbyshak (@philgerb on twitter) joins host Craig Price to discuss his path to entrepreneurship. Starting your own business can be tough enough but when you have to figure out how and when to leave your current job can make that final jump even more scary. With Phil, he figured a two year notice would benefit everyone. Two-years?? That little fact fried Craig’s brain but not Phil’s honest and realistic approach to spreading your wings and finally making it on your own. Phil explains how a great employee can make their own terms (you lazy losers just collecting a check…not so much) how to work two jobs ethically (no stealing pens from the supply closet) and how to work from a coffee shop can save your sanity. He also opens up about the loss and strange feelings you get the first few weeks out there on your own. And yet leaving to start your own company can be done without burning bridges and even keeping your current employees on your side. A great guide for anyone thinking about going out on their own but aren’t sure how to leave their current job behind.
Phil also hosts a great internet video podcast call “The Shut Up Show” with his co-host Bernie Xiong, which Craig calls a video support group for entrepreneurs. Check out Craig as he guests on Phil and Bernie’s show to talk about why he got into podcasting and how he shut up (yeah right…in his case it’s just an expression) and just did a lot of strange things in his life.
You can learn more about Phil and his social media consultancy at http://www.philgerbyshak.com/ 

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