Patrick Allmond (@PatrickAllmond on twitter) returns to talk to host Craig Price about list building. We’ve all been told over and over again that to make it business you have to grow your audience and build your list of emails. Be it newsletters, white papers, bribes or whatever, just like in GlenGarry Glen Ross you need …
September 13, 2016
Carolyn Strauss (@CarolynStrauss on twitter) joins host Craig Price to discuss her experiences and what she learned partnering with the Home Shopping Network. While Craig has known Carolyn for a few years, he never asked her on because she was a bit too well known. Why would she come on his little old podcast? When she offered to come on, Craig leapt at the chance. It wasn’t just because she is a world class designer and businesswoman with vast experience running a multimillion dollar apparel company. There was also the bonus of getting some serious street cred with the women in his life. Particularly his wife and both mother and mother-in-law!
The two chat about a wide variety of things including how she transitioned from model to designer, pitching products to HSN, dealing with live caller interactions, why value-per-minute is just as important in non-sales positions and a bunch more. A fun interview that peeks behind the scenes at the goings-ons of a shopping channel and how stunned Craig is by the power of these channels.
Carolyn can be found at her self titled website http://CarolynStrauss.com
June 7, 2016
Phil Gerbyshak (@PhilGerb on twitter) returns to discuss website effectiveness with host Craig Price. We all have websites. Some spend thousands of dollars to have the latest and greatest sites with all the bells and whistles. And yet, they wonder why no one picks up the phone or emails them to make a sale. It might be because, while your site may look amazing, it doesn’t really say anything or show off your talents, programs or expertise. Phil has teamed up with past guest Eliz Greene to create a training program called Lookers2Bookers.com which helps businesses assess and develop better websites that close business and generates sales. Phil and Craig talk simple mistakes most websites make (contact info anyone??), the differences between lead pages and home pages, why keywords are important to the reader and how to generate traffic to the beautiful temple you have created online.
You can find more about their program at Lookers2Bookers.com and look4book (see what I did there?) later this month.
APP BONUS: Download a website self-assessment worksheet and see if your site needs help today!
March 1, 2016
Doug Devitre (@DougDevitre on twitter) calls host Craig Price to discuss remote selling. Selling is hard. It’s hard face to face, it’s hard on the phone. It’s just hard. Especially if you can’t physically get to where your client is. Thankfully, Doug is on the podcast to discuss his book Screen to Screen Selling: How to Increase Sales, Productivity, and Customer Experience with the Latest Technology. Facetime is not just something we need with clients, it’s something we use to talk to them! Doug and Craig talk about turning presentations into visual conversations, how to best interact with clients when there are so many applications to choose from (hint: Use what they use!!) and why the almighty bandwidth is so important.
You can learn more about Doug at his self-titled website http://dougdevitre.com/ and you can pick up his book at amazon.com or wherever quality books are sold.
APP BONUS: Read the first chapter of Screen to Screen Selling: How to Increase Sales, Productivity, and Customer Experience with the Latest Technology.
October 20, 2015
Scott Cooksey (@ideacharger on twitter) sits down with host Craig Price to discuss connection. Connection means different things for different people. For some, making and keeping connections is a natural thing. For others, it takes effort and energy to connect and engage on a regular basis. When Craig sits down with Scott, the two talk about how a disaster forced Scott to reach out to his clients and establish a connection, how listening is the key to building connections and why Craig is so bad at maintaining long-term connections with clients. They also get into why Craig feels LinkedIn requests from strangers are just ways for people to spam his connections.
You can learn more about Scott at his website http://ideacharger.com and listen to his podcast The Success Charger Podcast with Scott Cooksey where Craig recorded an episode on negativity.
September 15, 2015
Scott McKain (@ScottMcKain on twitter) joins host Craig Price about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive. They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don’t know what others are doing so they can stand out (I’m talking to you podcasters who don’t listen to podcasts!).
Scott can be found at the obvious http://ScottMcKain.com. You can all find his book Create Distinction: What to Do When Great Isn’t Good Enough to Grow Your Business on amazon and all the regular places.
August 12, 2014
David Graham with the Karbach Brewing Co (@KarbachBrewing on Twitter) talks craft beers with host Craig Price. Craig certainly enjoys a tasty adult beverage from time to time so the opportunity to go to a brewery and talk beer was too good to be true. David and Craig sit inside the climate controlled barrel room inside the Karbach brewery in Houston to talk the recent trend of brewing craft beers, how they are popping up everywhere including at home brewers, the decision of can vs. bottle, competing in a growing competitive market, how they distribute their beer and how they prep their seasonal beers. It’s fun for the whole family (or at least those over 21).
You can find Karbach Brewing brands in the greater Houston area and around Texas but you can learn more at http://karbachbrewing.com Stop by their brewery for a tour!
June 10, 2014
Madam Becky Adams (@MadamBeckyAdams on twitter) talks to host Craig Price about customer servicing and brothels. Contrary to popular belief, Craig has no idea about brothels or prostitution but he certainly learns a bunch of new things thanks to Madam Becky and her business concepts of customer servicing. While most of us are not running underground criminal syndicates, we can still learn some legal customer service techniques like overcoming customers fears. getting customers to commit to action (hey now, keep it clean!), how customer service starts well before the sale and finding the right employees who are committed to the best service (Not what you think, you dirty bird! – Okay it is what you think.) Unintended double entendres abound in this lively discussion but thankfully it’s a podcast so you can’t see Craig shift uncomfortably in his chair. Madam Becky has gone legit and now is teaching ‘The Art of Seductive Customer Servicing’ at http://www.seductivecustomerservicing.co.uk/
App Bonus: You can get Madam Becky’s entire book “Madam: Prostitutes, Punters and Puppets” for free in two formats! Her outrageous story is a witty and thought provoking tale of betrayal, friendship, love and loyalty. From saucy scandals and soft toys, to raids, robberies and ‘fancy fetishes’ all accompanied by a nice cup of tea and a ginger nut biscuit. The truth really is stranger than fiction.
April 29, 2014
Don Cooper (@DonCooper on twitter) joins host Craig Price to discuss pricing. Figuring out how much to charge, when to increase or decrease fees or even when to discount fees can be a challenge for many. Often, in a services environment where competitors fees are rarely publicized, it can be difficult to balance getting what you are worth with what customers are willing to pay. Often people judge you by your price. Too low and you must not be worth the money, too high and you’re out of their budgets. Don helps Craig navigate through the maze and offers great tips on why you shouldn’t discount your fees, should you be the best bargain in an industry or should your fee reflect your expertise and results. The two also talk about the emotional side of increasing fees. It can be a scary proposition for many who don’t want to price themselves out of their market. If you are a professional speaker, this is a great listen!
Don Cooper can be found at the self titled http://www.DonCooper.com
Michael Krause (@SalesSense on Twitter) talks to host Craig Price about sales prospecting. It’s no secret that to make sales you need to find people who will buy from you. But who do you contact? How often? When does it cross the line from persistence to the awkward unwanted advances of a stalker? Michael has made it easy with his book “Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls”. Michael set out a process with Craig on “touch” frequency since prospecting isn’t just calling on the phone, but could be direct mail, email, passenger pigeon (if you have the budget)…pretty much any way you can get your service or product in front of potential buyers. And while sales prospecting can be a numbers game, Michael really gets to the heart of the issue when he talks about following up, something most people don’t do or do poorly. They also talk about how too many sales prospectors ruin the experience for your potential buyers and what you need to build trust. If you’re a new or even an experienced sales person, this podcast has something for you.
Michael can be found at his professional website http://www.MDKRause.com.