Episode 214 – Patrick Allmond – List Building

Patrick Allmond (@PatrickAllmond on twitter) returns to talk to host Craig Price about list building. We’ve all been told over and over again that to make it business you have to grow your audience and build your list of emails. Be it newsletters, white papers, bribes or whatever, just like in GlenGarry Glen Ross you need …

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Episode 213 – Cary Gordon – Rebranding

Cary Gordon with Prime Camera (@PrimeCameraUSA on twitter) returns to discuss rebranding with host Craig Price. It’s not common that a guest not named Alan Cerny comes on the show twice in a year. Last time, Cary came on to discuss his position as Social Media Marketer for Comicpalooza. This time, he’s here to discuss his …

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Episode 210 – Carolyn Strauss – Home Shopping

Carolyn Strauss (@CarolynStrauss on twitter) joins host Craig Price to discuss her experiences and what she learned partnering with the Home Shopping Network. While Craig has known Carolyn for a few years, he never asked her on because she was a bit too well known. Why would she come on his little old podcast?  When she offered to come on, Craig leapt at the chance. It wasn’t just because she is a world class designer and businesswoman with vast experience running a multimillion dollar apparel company. There was also the bonus of getting some serious street cred with the women in his life. Particularly his wife and both mother and mother-in-law!

The two chat about a wide variety of things including how she transitioned from model to designer, pitching products to HSN, dealing with live caller interactions, why value-per-minute is just as important in non-sales positions and a bunch more. A fun interview that peeks behind the scenes at the goings-ons of a shopping channel and how stunned Craig is by the power of these channels.

Carolyn can be found at her self titled website http://CarolynStrauss.com 

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Episode 208 – 2016 Speakers Roundtable

Mary Kelly, Jason Kotecki, Jessica Pettitt and Thom Singer (@marykellyspeaks, @kimandjason, @jesspettitt and @thomsinger on Twitter) join host Craig Price for his 2016 Speakers Roundtable. Each year, Craig gathers the best minds in the speaking industry to sit down during the National Speakers Association’s annual convention (this year in hell…I mean Phoenix.) to discuss the state of the industry, what new things are happening, what issues are affecting the speaker population and whatever else may pop up. This year, Craig sat 4 talented past guests to discuss marketing and the resulting conversation covered so much more. They discussed capitalism, charity, tapping into your talents, differentiating yourself, referring other speakers and the hottest of topics…when during the podcast would Jessica swear. These panels are always the most requested episodes of Reality Check and this year is no exception.  Celebrate Craig’s birthday by enjoying a gift he gives to himself and to you…his annual speakers roundtable.

Mary Kelly was previously featured on episode 191 and can be found at her website http://productiveleaders.com

Jason Kotecki was a guest on episode 168 and you can learn more about him at http://escapeadulthood.com

Thom Singer has been on the podcast numerous times and can be found at http://ThomSinger.com

Jessica Pettitt has also been on the podcast and previous roundtable discussions and can be found at http://goodenoughnow.com

Special thanks to the National Speakers Association as well as MicroSearch for all their help in getting this episode made.

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Episode 204 – Voices of Experience Interview – The Secrets of Podcasting

Steven Iwersen and Pilar Ortiz of this year’s Voices of Experience podcast take the reigns and interview Craig Price on the Secrets of Podcasting. While Craig is away at this year’s Influence conference in Phoenix, he offers up an interview he did for the National Speakers Association’s Speaker Magazine’s Voices of Experience. With the permission of the NSA, you can hear Steve and Pilar interview Craig on a wide variety of ways podcasting can help speakers.  There’s no mystery to podcasting. Today, it’s easier and cheaper to do than it was five or ten years ago. In fact, all you really need is a smartphone with a good mic and a pair of ear buds! Craig explains what he does and how to make it easier for you to start podcasting today.

The 2015-2016 Voices of Experience was hosted by Steven Iwersen and Pilar Ortiz (@StevenI and @HabloEspanol on twitter).  You can learn more about them at steveniwersen.com and pilarortiz.com.  You can hear the VOE monthly podcast at http://mynsavoe.libsyn.com/ and you can join the National Speakers Association at NSASpeaker.org.

Watch the interview at https://www.youtube.com/watch?v=OimVTQuLVjY 

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Episode 199 – Phil Gerbyshak – Website Effectiveness

Phil Gerbyshak (@PhilGerb on twitter) returns to discuss website effectiveness with host Craig Price. We all have websites. Some spend thousands of dollars to have the latest and greatest sites with all the bells and whistles. And yet, they wonder why no one picks up the phone or emails them to make a sale. It might be because, while your site may look amazing, it doesn’t really say anything or show off your talents, programs or expertise. Phil has teamed up with past guest Eliz Greene to create a training program called  Lookers2Bookers.com which helps businesses assess and develop better websites that close business and generates sales. Phil and Craig talk simple mistakes most websites make (contact info anyone??), the differences between lead pages and home pages, why keywords are important to the reader and how to generate traffic to the beautiful temple you have created online.

You can find more about their program at Lookers2Bookers.com and look4book (see what I did there?) later this month.

APP BONUS: Download a website self-assessment worksheet and see if your site needs help today!

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Episode 198 – Jess Todtfeld – Media Training

Jess Todtfeld (@MediaJess on twitter) joins host Craig Price to discuss media training. Getting on TV can be quite the mystery. Thankfully, Craig has Jess Todtfeld of Success in Media, Inc.  walk him through contacting media outlets, how to pitch producers and even how to behave once you are on. Yes, Marco Rubio is mentioned. Jess also talks about the importance of converting interviews so they are not just snapshots of publicity but revenue funnels that can help your business.

You can learn more about Jess at http://jesstotdfeld.com and http://successinmedia.com
Reality Check with Craig Price has been nominated for Best Business Podcast!
Starting May 29th, please go to PodcastAwards.com and vote for Reality Check with Craig Price everyday until June 12th. There is some tough competition in this category and every vote is needed! Thanks to all the listeners who nominated the podcast, without you, the listeners, this would just be me talking to strangers for no reason!

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Episode 197 – Cary Gordon – Social Media Marketing

Cary Gordon (@comicpalooza on twitter) joins host Craig Price to discuss social media marketing for Comicpalooza.  As part of the Comicpalooza Podcast Partnership Program, Craig invited Cary, comic con’s Social Media Coordinator, to sit down and talk how he and his team work their social media magic for Texas’ largest pop culture event.  The two discuss how far in advance the planning begins (hint: the day after the last one!) which platforms work best for interacting with attendees, how they prep announcements of big guests and more.

You can also listen to Cary’s 2 podcasts: Metal Geeks and MSRcast. Both can be found at http://metalgeeks.net

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Episode 179 – Scott McKain – Distinction

Scott McKain (@ScottMcKain on twitter) joins host Craig Price about his book Create Distinction. Being unique is something we all strive for. So much so that it seems everyone is the doing the same things to be unique (think hipster beards and tribal tattoos). Scott talks about how companies makes themselves unique to attract customers, Craig repeats his anti-purple cow rant, how to figure out what to focus on to be distinctive (other than being great) and how small businesses can compete with big companies by being distinctive.  They also talk about how you need to know what your competition is before you can separate yourself from them. Far too many people don’t know what others are doing so they can stand out (I’m talking to you podcasters who don’t listen to podcasts!).

Scott can be found at the obvious http://ScottMcKain.com.  You can all find his book Create Distinction: What to Do When Great Isn’t Good Enough to Grow Your Business on amazon and all the regular places.

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Episode 174 – David Forbes, PhD – Motivation Marketing

David Forbes, PhD. (@ForbesResearch on twitter) joins host Craig Price to discus the science behind motivation marketing. When it comes to motivation or marketing Craig recoils in horror, so many would assume the prospect of talking about marketing to motivation is torture. Not if you add a neuroscientist and member of the faculties of Harvard Medical School Department of Psychiatry and the Harvard Laboratory of Human Development to the mix. Craig like logic and science so getting David on to discuss the science of marketing was a no-brainer. Talking to the emotional brain can be difficult for many, but thankfully David lays out the 3 types of motivation and the 9 motives in his book “The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy”.  The two discuss what kind of emotions qualify as motivation, why advertisers use puppies and half-naked ladies in their commercials (not the same commercial – that would be double strange) and how we can tap into those motivations when we market our services and products to the public.

You can learn more about David at http://www.forbesconsulting.com/

APP BONUS: Read a sample chapter of his book!

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