Episode 96 – Phil Gerbyshak – Entrepreneurship

Phil Gerbyshak (@philgerb on twitter) joins host Craig Price to discuss his path to entrepreneurship. Starting your own business can be tough enough but when you have to figure out how and when to leave your current job can make that final jump even more scary. With Phil, he figured a two year notice would benefit everyone. Two-years?? That little fact fried Craig’s brain but not Phil’s honest and realistic approach to spreading your wings and finally making it on your own. Phil explains how a great employee can make their own terms (you lazy losers just collecting a check…not so much) how to work two jobs ethically (no stealing pens from the supply closet) and how to work from a coffee shop can save your sanity. He also opens up about the loss and strange feelings you get the first few weeks out there on your own. And yet leaving to start your own company can be done without burning bridges and even keeping your current employees on your side. A great guide for anyone thinking about going out on their own but aren’t sure how to leave their current job behind.
Phil also hosts a great internet video podcast call “The Shut Up Show” with his co-host Bernie Xiong, which Craig calls a video support group for entrepreneurs. Check out Craig as he guests on Phil and Bernie’s show to talk about why he got into podcasting and how he shut up (yeah right…in his case it’s just an expression) and just did a lot of strange things in his life.
You can learn more about Phil and his social media consultancy at http://www.philgerbyshak.com/ 

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Episode 92 – David Newman – DO IT Marketing

David Newman (@DNewman on Twitter) returns to talk with host Craig Price about his new book DO IT Marketing. It only took 87 episodes, but David returns with his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The two talk about why following up can be a huge time drain, how to train our friend and colleagues to give us referrals (there’s even a format!) and why we need to stop using marketing techniques that don’t even work on ourselves!
Do It! Marketing is a quick read with the underlying premise is that “only action creates results.”
Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to:

Avoid “blah, blah, blah” marketing
Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
Get noticed
Position yourself as an expert
Become the obvious choice in your market
Do social media right
Learn to speak prospect language about prospect problems
Get a steady stream of referrals
Identify and focus on high-payoff activities
Cultivate and leverage enthusiastic advocates
And more

You can find the book at www.doitmarketing.com/book and David also shares some cool bonuses at www.doitmarketing.com/book-bonus
Go listen to his podcast DO IT! Marketing with David Newman

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Episode 82 – Quinn Barrett – Digital Publishing

Quinn Barrett (@QuinnBarrett or twitter) opens host Craig Price’s eyes to the world of digital publishing.  Quinn is the host of the All Thing Digital Media podcast and co-founder of Wise Bear Books, a digital media project management company specializing in getting independent authors and content creators out into the marketplace. She and Craig cover a lot of ground including the technical aspects of eBooks, formatting, why Craig’s book “Half a Glass: The Realist’s Guide” and all its footnotes are stopping it from being digital and even some marketing goals like “What is your book for? Profit or exposure?”. Quinn also talks about the growing advancements in digital books becoming more interactive with video and links. And that’s just the tip of the iceberg!

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Episode 81 – Patrick Allmond – Internet Marketing

Patrick Allmond (@PatrickAllmond on twitter) checks in to set host Craig Price straight about Internet marketing. Internet marketing is more than just social media. Sure that’s a big part of it, but as Patrick explains it’s also email lists, web pages, pay-per-click ads and more. Patrick focuses on using analytics, utilizing squeeze pages (or landing pages is if you prefer) to get conversions versus just plain old web traffic and how to utilize keywords for both search engine optimization and YouTube videos.
As per usual, Craig is marketing adverse, especially when it comes to the internet and social media, thankfully Patrick brings a real grounded approach toward internet marketing, readily admitting there are some suspicious people (Craig calls them weasels) out there calling themselves experts. Patrick offers practical advice to all people regardless of how familiar you are with marketing, webdesign or the internet in general.While Patrick and Craig cover lots of ground in this podcast, it really is just the tip of the digital iceberg.
If you want to learn more about Patrick or his internet marketing consulting practice, go to http://www.allaboutfocus.com  and check out all the great resources he and his firm has to offer. 

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Episode 66 – Aidan Crawford – Book Marketing

Aidan Crawford (@AidanCrawford on twitter) joins Craig to discuss marketing books in today’s world. Be it on kindle or on a bookshelf at Barnes and Nobles (are they still open??) Aidan offers Craig some tips and ideas on how you can market a book, especially if it’s NOT about vampires or spanking. Be it giving it away piece by piece, making videos for YouTube or using LinkedIn groups, there’s something in here for every author.
You can find Aidan via his company website http://www.shortcircuitmedia.com.

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Episode 49 – Lois Creamer – Positioning

Lois Creamer (@loiscreamer on twitter) sits down with Craig immediately after her presentation “Book More Business” and talks being a speaker. More like the business of being a speaker. Craig weasels information for himself under the guise of podcasting, getting Lois to talk position statements, leveraging testimonials, understanding who your target market is, their different perspectives on Toastmasters and why Craig dislikes Purple Cows.
Lois Creamer can help speakers build their business at http://www.bookmorebusiness.com

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Episode 13 – Dayna Steele – Branding

Texas Radio Hall of Famer Dayna Steele joins Craig to talk branding. Having a Hall of Famer on the podcast certainly made Craig intimidated but thankfully Dayna is the most accessible person you could meet. She discusses her Radio DJ background, some …

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Episode 5 – David Newman – Marketing

David Newman of Do It! Marketing joins Craig to discuss marketing for dummies. The dummy in particular? Well, let’s say Craig isn’t taking the world by storm with his own marketing.
They talk about different options, finding your comfort zone and why the show is called “Reality Check WITH Craig Price.”

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