Episode 124 – Don Cooper – Pricing

Don Cooper (@DonCooper on twitter) joins host Craig Price to discuss pricing. Figuring out how much to charge, when to increase or decrease fees or even when to discount fees can be a challenge for many. Often, in a services environment where competitors fees are rarely publicized, it can be difficult to balance getting what you are worth with what customers are willing to pay. Often people judge you by your price. Too low and you must not be worth the money, too high and you’re out of their budgets. Don helps Craig navigate through the maze and offers great tips on why you shouldn’t discount your fees, should you be the best bargain in an industry or should your fee reflect your expertise and results.  The two also talk about the emotional side of increasing fees. It can be a scary proposition for many who don’t want to price themselves out of their market. If you are a professional speaker, this is a great listen!

Don Cooper can be found at the self titled  http://www.DonCooper.com

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Episode 123 – Sylvie di Giusto – Professional Image

Sylvie di Giusto (@sylvie_digiusto on twitter) joins host Craig Price to discuss professional image. If you’re like Craig, hearing the term “image consultant” makes you think of executive make-overs and suit fittings with strange old men running measuring tapes into your crotch. But there is more to a professional image than just clothes. Sylvie and Craig talk about how you present yourself digitally, in person as well as socially. It’s not just looking good, but acting good and being perceived as a professional all while still being authentic to who you are. They also discuss the casualization (is that a word?) in the work place. Not just in appearance but in attitude as well. This image stuff is all pretty foreign to a jeans and ballcap guy like Craig but having the appropriate image at the proper time and proper position in the workplace is a reality of life and Sylvie offers some great advice.

You can learn more about Sylvie at www.executive-image-consulting.com

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Episode 122 – Kirby Lammers – Mind, Body and Business

Kirby Lammers (@kirbydynabiz on twitter) returns to discuss his book Mind, Body and Business: The New Generation of Leaders with host Craig Price. Leadership and leadership styles need to adapt for businesses to thrive if not just survive. Kirby and Craig discuss the first book in a series on leadership in which they discuss Ted Williams, managers vs. leaders, grooming potential and how to properly return a failed leader back into their original position. Kirby’s book aims to energize the workforce, strengthen business with a “FEEL GOOD” environment, increase morale, produce passion and purpose, provide a sustainable motivation, reduce employee turnover and build a culture for prevention of disease and illnesses. And if anyone has the personality for it, Kirby sure does! It’s been almost 120 episodes but Kirby is back and ready for more.
You can learn more about Kirby, his book and his executive coaching at http://www.mindbodyandbusiness.com/ 

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Episode 121 – Connie Allen – Casinos

Connie Allen joins host Craig Price to talk about casinos and her life as a blackjack dealer. Gambling can be fun or can be destructive. Thankfully, Craig and casinos fit firmly in the fun category and he deals straight with Connie about cheating, misconceptions people have about casinos, proper gambling table etiquette and much more. Her new book The Casino through a Dealer’s Eyes covers the rules of many common casino games, money management and various table game techniques. There’s more to casinos than just walking and throwing your money away. It can be a really great time if you have the right perspective!
You can learn more about Connie and her book at www.thecasinothroughadealerseyes.tateauthor.com

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Episode 120 – Jeff Korhan – Social Marketing

Jeff Korhan (@JeffKorhan on twitter) joins host Craig Price to discuss social marketing. By now, it’s pretty well established that Craig has a love-hate relationship with social media. Jeff, along with his latest book Built-In Social: Essential Social Marketing Practices for Every Small Business talk Craig down off the ledge as they talk about how every business must be a media company moving forward. Videos, podcasts, blogs and more are just part of the new marketing landscape and if you don’t learn about it, you will be left behind! They also talk about how Facebook’s new algorithm has made their business pages more and more uselesss to the small mom and pop shops. They also discuss how important Google+ will be moving forward and how important content marketing is to your overall social media marketing strategy.
 You can learn more about Jeff and his book at http://www.JeffKorhan.com 

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