June 25, 2013
Christina Hamlett joins host Craig Price to discuss professional ghostwriting. Christina has written over 30 books, 152 stage plays, 5 optioned featured films, hundreds of articles and interviews in her own name but she is also an accomplished ghostwriter. But you might not know that since ghostwriters live behind the scenes, forgoing credit in order to serve their clients. Christina and Craig talk about when you should seek out a ghostwriter, what to expect when you write a book with another person and how to let go of control of your own story to better serve the writing. She also talks about why you should even write a book and relays stories of petty revenge, delusions of grandeur as well as what makes a good potential client as well as the benefits ghostwriters offer to busy or people with an undeveloped skill for the written word (that’s polite speak for “You suck at writing so don’t do it!!”). They also talk about what a ghostwriter does and doesn’t do (it’s kind of an important distinction), as well as the differences between a ghostwriter, a collaborator and an editor.If you’re thinking of writing your own book or hiring a ghostwriter to do it for you, Christina is worth a listen…preferably before you start your next written masterpiece!
Christina can be found at http://www.authorhamlett.com or on her facebook page.
June 18, 2013
David Newman (@DNewman on Twitter) returns to talk with host Craig Price about his new book DO IT Marketing. It only took 87 episodes, but David returns with his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The two talk about why following up can be a huge time drain, how to train our friend and colleagues to give us referrals (there’s even a format!) and why we need to stop using marketing techniques that don’t even work on ourselves!
Do It! Marketing is a quick read with the underlying premise is that “only action creates results.”
Packed with do-this-now ideas to attract, engage, and win more customers and clients, this book reveals how to:
Avoid “blah, blah, blah” marketing
Use magnetic marketing strategies that pull—not push—qualified decision-makers into your world
Position yourself as an expert
Become the obvious choice in your market
Do social media right
Learn to speak prospect language about prospect problems
Get a steady stream of referrals
Identify and focus on high-payoff activities
Cultivate and leverage enthusiastic advocates
You can find the book at www.doitmarketing.com/book and David also shares some cool bonuses at www.doitmarketing.com/book-bonus
Go listen to his podcast DO IT! Marketing with David Newman
June 11, 2013
Alan Cerny (@NordlingAICN on twitter) makes his annual pilgrimage to give his 2013 summer movie preview with host Craig Price. The two cover lots of ground as they talk about Warner Brothers inability or outright refusal to follow the Marvel Studios blueprint for comic book movies, the lack of the word “zombies” in the marketing of World War Z, Craig’s arch-nemesis Hugh Jackman and how excited Alan is to see Pacific Rim.
Movies covered include (reviews will be added as the films are released!):
This Is The EndMan of SteelWorld War ZMonster UniversityWhite House DownThe HeatDespicable Me 2The Lone RangerPacific RimR.I.P.DThe WolverineElysiumKick-Ass 2The Worlds End
Be sure to catch all of Alan’s reviews (not previews but actual thoughtful reviews!!) at http://aintitcoolnews.com
June 4, 2013
Crystal Washington (@Cryswashington on twitter) joins host Craig Price to talk about her new book “The Social Media Why”.
Listeners of the podcast are quite familiar with Crystal Washington and her expertise in social media (check out episode 48!) and now she’s written a book for businesses owners, executives and other professionals, who may be intimidated by or uneducated about the reason the use of social media is imperative to business and career success. Craig asks about social media strategies, dealing with online comments (especially the negative ones) and why, when dealing with “followers”, it’s quality vs. quantity.
More importantly, Crystal will be having a book signing this Sunday, June 9th, 2013 from 3:00-5:00 PM at The Microsoft Store (Galleria), 5015 Westheimer Rd., Houston, TX 77056. You can pre-order via her website http://crystalwashington.com/socialmediawhy/ and when you pick it up at the Microsoft Store, she will sign it for you! Easy Peasy!
You can learn more about Crystal at her website http://CrystalWashington.com and order her book on Amazon!